UK marketing news source The Drum has reported that FTSE100 bookmaker Ladbrokes Coral Plc has appointed Noel Hamill as new Group Chief Marketing Officer (CMO).
Hamill joins Ladbrokes Coral’s leadership team from UK mobile telecoms operator EE, where he most recently served as Managing Director of Marketing (2016-2018).
Taking over CMO responsibilities, Hamill will be tasked with leading group marketing strategies, media planning, optimising of Ladbrokes Coral sponsorships and the management of partner marketing agencies.
Ladbrokes Coral governance makes its senior executive appointment, as GVC Holdings proceeds with the final stages of its £3.2-£4 billion takeover of the FTSE betting group.
This Wednesday, Ladbrokes Coral Plc completed its final day of trading as a FTSE enterprise, as GVC prepares to absorb the UK betting legacy brands issuing 273 million new shares as an enlarged corporation.
Led by GVC’s Chief Executive Kenneth Alexander, the combination seeks to become the leading player in UK gambling, dominating digital and retail betting disciplines.