Betdaq has agreed its first racing sponsorship within the United Kingdom in almost two years, thanks to a new partnership with Kempton Park.
The Ladbrokes Coral owned betting exchange is to be headline sponsor for Betdaq Chase Day, set to be held on Saturday February 24, which will encompass a six race card.
Amongst them are the Grade 2 Betdaq Adonis Juvenile Hurdle and Grade 3 Betdaq Handicap Chase, a race which traditionally serves as a trial for the Cheltenham Festival and the Grand National.
Shane McLaughlin, Director of Exchange at Ladbrokes Coral Group, said: “We are thrilled to sponsor Betdaq Chase Day at Kempton Park and to be building our sponsorship portfolio with a return to UK racing.
“We have seen a tremendous response to our change to 2% commission across all sports in recent weeks. This partnership gives us another high-profile platform to spread our message and help benefit the betting community, as well as stable staff, with our gold saddle cloth initiative.”
As part of the agreement, during the ITV4 televised races on Betdaq Chase Day horse number two will wear a gold saddle cloth, and earn its groom a bonus £2,000 prize if it goes on to win.
This deal marks the latest stage in the Betdaq #ChangingForTheBettor campaign, which has seen the firm reduce its commission to a flat-rate 2% for all sports and markets.
Tony Langenegger, London region Partnerships Manager for Jockey Club Racecourses, said: “We are delighted to welcome Betdaq as sponsors at Kempton Park for Chase Day on 24th February.
“We have had a good relationship with Betdaq over the years and are delighted to see them sponsoring a jump fixture again at Kempton Park. The bonus is a wonderful idea and extremely generous – we look forward to a great day’s racing.”