Jockey Club Racecourses (JCR) has announced a first of its kind partnership for the group, with Bryony Frost now its first group wide ambassador.
Through the new link up, Frost is set to work with JCR in aid of the promotion of British racing, which will be done though media work, personal appearances, social media channels and a regular blog.
In addition, she is also to wear JCR branded apparel when attending racedays, and is the recipient of a Range Rover emblazoned with the message ‘Bryony Frost, supported by Jockey Club Racecourses’.
Of the deal, Frost commented: “This season has already been an amazing one for me and to now be supported by Jockey Club Racecourses is really cool.
“As everyone knows I love talking about our sport and trying to get new people interested in it. Horses and racing have been the biggest part of my life since I was tiny and I know that the future of racing is just as important to Jockey Club Racecourses as it is to me and my family. That’s why I’m delighted to be working with them and I can’t wait to get started.”
JCR, who boasts the staging of The Cheltenham Festival, the Randox Health Grand National, the QIPCO Guineas Festival and The Investec Derby Festival as part of its portfolio, is to now support Frost in her career.
Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “We’re thrilled to be welcoming Bryony to The Jockey Club family and very much looking forward to supporting her.
“We’ve never had a group-wide Jockey Club Racecourses ambassador before. But this season it’s been impossible to escape Bryony’s enthusiasm for our sport and, knowing that she is just as passionate about the future of racing as we are, this feels like a really natural partnership.
“It’s really exciting to think we’ll be working with Bryony to introduce new people to racing, while also helping those who already enjoy the sport understand it better and become even more engaged.”