Danske Spil deal ensures SIS international expansion

Sports Information Services (SIS) has announced a new deal with Danish state owned gambling operator Danske Spil, to provide its new greyhound service in a Watch & Bet basis.

The supplier of products and services to the retail and online betting markets is to not only provide the bookmaker with its new and improved service, but will also supply live pictures, commentary and data for British & Irish greyhounds for retail and online.

Jens Nielsen, Head of Sports Betting at Danske Licens Spil, said: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS.

“I believe that they will appreciate the quality greyhound content on show and the service from SIS which provides our customers with high quality content, at times that suit them.

“We have only started offering greyhound races from the New Year and we are convinced that SIS’s greyhound service will give our customers exciting experiences and will be a driving force in increasing interest and sales on our greyhound product on all our sales channels (retail, web, mobile and app).”

This new announcement follows a recent deal with William Hill, who became the first bookmaker to take the SIS Greyhound Service in a Watch & Bet format.

In addition, it was also detailed that last year that deals were struck with four Spanish bookies, meaning SIS now supplier 90% of the nations retail market.

Sandra McWilliams, SIS Sales Director, said: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even better greyhound product for the international market.

“We are thrilled to be working with Danske Spil to provide them with our SIS Greyhound Service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops”.

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