Racing and Greyhound content distributor, SIS (Sports Information Services) has moved to bolster its commercial operations appointing Simon Fraser as its new Head of International Horse Racing.
Fraser will be tasked with leading SIS racing content distribution to international partners, whilst boosting the firm’s global commercial outreach and sales pipeline.
A seasoned racing executive, Fraser joins the company from Racecourse Media Group (RMG), where he most recently served as RMG Head of International Streaming (2014-2017).
Confirming the appointment, Paul Witten, Product Director at SIS, stated: “Growing our product portfolio with exciting content from all over the world is key to our strategy moving forward, and Simon’s appointment will play an important role in helping to achieve our ambitions.
“He has extensive knowledge of the industry, as well as valuable experience in commercial rights, and I’m confident he will have a positive impact on the company.
Heading up SIS international commercial development, Fraser will manage and grow the supplier’s international horse racing rights portfolio, as SIS looks to provide retail and online customers with the most engaging racing content from courses around the world
“I’m thrilled to have joined SIS in what is an exciting period of growth. SIS is an established name in the betting industry and I can’t wait to get started in helping the business to continue to grow its international horse racing content.” Fraser commented on joining SIS executive team.