Kiron Interactive has announced a new distribution partnership with At The Races (ATR) regarding its virtual racing and football offerings.
The UK racing broadcaster has entered the agreement with the virtual games specialist, that will see Kiron’s full portfolio of virtual gaming content be supplied to licensed betting operators in the United Kingdom.
Steven Spartinos, Chief Executive Officer of Kiron, said: “At The Races is a well established name in the UK horse racing industry, and we’re delighted to partner with them to make our virtual games available to licensed UK operators using their existing service.
“This is a significant deal for us in expanding our presence in the UK market, as well as providing us with an opportunity to showcase the quality of our offering to UK facing online operators.”
Detailed as a “multi year commercial partnership”, ATR is to distribute the Kiron range of both virtual horse racing and greyhound racing products to its online bookmaker customers.
In addition to this duo, ATR is also to be complimented with virtual football, courtesy of Kiron’s association with VSoftCo.
The Kiron range of virtual games is to be made available through ATR’s wholly owned streaming platform, Sport Mediastream, with data to be dispersed via the Press Association’s feed.
A generic service is to be made available, as well as bespoke streams to be accessible to operators upon request.
Matthew Imi, Chief Executive Officer of At The Races, added: “Kiron Interactive has a proven track record of providing quality content with stunning graphics and their product offering will complement well our existing offering to UK customers”
This follows a similar such deal signed with software supplier Bede Gaming, which detailed Kiron’s range of titles, including football, horse racing, greyhound racing and motor racing, are to be integrated onto Bede’s content aggregator platform, PLAY.