Sports Information Services (SIS), a supplier of products and services to the retail and online betting markets, has announced a new deal with William Hill, to provide its greyhound service to the bookmaker in a Watch and Bet format.
William Hill has also become the first major UK operator to adopt SIS’s new Greyhound Service, in its Watch & Bet setup for online.
The UK operator has incorporated the live greyhound pictures into their free-to-view ‘Betting TV’ streaming service, with this new online offering designed to compliment its existing betting shop service.
Paul Witten, Product Director at SIS, said: “We are very pleased to announce that William Hill have signed a multi-year deal for our new Greyhound Service, which is now available within the William Hill ‘Betting TV’ channel.
“We are delighted that William Hill is the first UK major bookmaker to take our greyhound racing live pictures in a Watch & Bet format, which will further help drive visitors to Betting TV.”
Terry Pattinson, Group Trading Director at William Hill, added: “We have a long and proud tradition of supporting Greyhound racing and could not be happier to provide a platform for fans to watch the action with live pictures.”