mybet opens first Austrian betting shops

European sports betting operator, mybet Group has expanded its B2B services with a new partner to opens the partner’s first branch of betting shops in the Austrian market.

The deal comes after the completion of the technical ramp-up phase, with the partnership now having its first seven sports betting shops in full operation.

The group has also announced that further shops are already being planned to increase the business volume in the B2B group segment during the second half of the year.

Markus Peuler, CEO of mybet Holding SE said: “Also in Austria, like in all our B2B shops, we cooperate with a partner holding the necessary permissions.This step creates a quick and profitable growth in our B2B group segment.”

Furthermore, since the complete launch of its new online platform, mybet development teams have released the firm’s first cash-out feature. 

Peuler commented on the new functionalities: “Cashout is a very popular feature in the market and already a standard offering for a modern betting provider. This is why we are very glad to be able to offer this feature not only like before in some but in all our sales channels.”