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British racecourses appoint i-neda for forthcoming pool betting operation

British racecourses have appointed i-neda to provide technology support for the sport’s forthcoming pool betting operation.

This means that the company will provide the technology platform for the new pool betting operation which is set to go live across the bulk of British racecourses in July 2018.

UK based i-neda was founded in 2002 and has extensive experience of delivering pool betting solutions in the UK, USA, Europe and Asia. Since 2009 i-neda has provided Tote Ireland with its online wagering solution for online users across platforms in addition to account management, call centre and payment management systems. The i-neda systems have managed over 30 million transactions and it’s now the largest provider of international pool bets for British Racing, with customers including the likes of OPAP in Greece and MaltCo in Malta. 

In addition, i-neda provides the total wagering solution for British Racing’s largest international customer, the Israel Sports Betting Board.

Nigel Roddis, Managing Director of the Project Steering Board which is overseeing British Racing’s future pool betting operation, said: “After an extensive tender process we are delighted to have appointed i-neda. The company has the experience and innovative approach that will help ensure we develop a technology infrastructure that will provide a first -class customer betting experience.

“We are aiming for this to enhance the appeal and experience of betting on racing for existing and new fans of the sport. We look forward to providing further details about our plans in due course.”

Martin Pickering, i-neda CEO, commented: “We are pleased to be have been selected as the technology provider for this exciting project.  Our development team and support staff, based in Farnborough, have a proven track record of delivering successful, innovative wagering solutions and we look forward to playing our part in this landmark project for British Racing.”

As of the time of writing, a total of 54 racecourses have signed commitments to launch this new service. These include those under the banners of Jockey Club Racecourses, such as Aintree, Cheltenham, Epsom Downs and both Newmarket racecourses; and Arena Racing Company, including Chepstow, Doncaster and Lingfield Park; large independent tracks including the likes of Goodwood, Newbury and York; smaller independent courses Cartmel, Ludlow, Plumpton and Salisbury; and all of Scottish Racing: Ayr, Hamilton Park, Kelso, Perth and Musselburgh.

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