FTSE-listed Playtech Plc’s sports betting technology division Playtech BGT Sports (PBS) continues its strong 2017 commercial momentum detailing that it has signed a number of self-service betting terminal (SSBT) contracts with UK & Ireland independent bookmakers.
Over recent months, PBS has secured new deals with G Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair.
Furthermore, Playtech’s sports betting division has renewed its existing supplier contracts with Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S&D. The improved contracts will see average terminal density levels double in these shops.
Updating stakeholders, John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, stated that PBS growth across independent retailers demonstrated the division capabilities of servicing a board range of bookmakers.
“The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.” Pettit, stated
“The various deals we have signed with new and existing operators alike prove that there is a hunger amongst independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.
“Our SSBTs are unmatched in the incremental revenue generated through in-play betting and an extensive choice of markets and sports, giving independent operators the competitive edge required to compete with the greater marketing spend of others.”