SBC News Voice of the Sports Betting Industry
Nigerian sports betting operator Surebet247 has targeted increased footfall across its retail stores after agreeing a deal with data services provider Betradar.
Surebet247, which operates from over 4,000 stores across Nigeria, will be using the full suite of virtual gaming products from Betradar, a partner of more than 800 companies in over 80 countries.
Sheriff Olaniyan, CEO of Surebet247, said: “We have been closely monitoring the growing success of virtual sports and have evaluated all the products available to operators in Africa; Betradar has been able to deliver the product to suit the African market based on popular demand.
“Betradar has a proven track record of delivering the most compelling product range and the highest income levels, so we at Surebet247 are very excited about being able to offer this world leading product to our customers.”
Neale Deeley, Managing Director of Gaming at Betradar, added: ‘’Nigeria remains a critical market for our suite of virtual gaming products and we were delighted Surebet247 wanted our latest version in their 4,000+ retail outlets. They have worked with our guys in a flexible and collaborative spirit to make sure that what is provided to their punters is a really engaging and bespoke product.”
