SBC News Voice of the Sports Betting Industry
Betfred, Coral and Ladbrokes punters in the UK will be able to place bets on the pari-mutuel pools in Hong Kong, following an agreement between the Hong Kong Jockey Club (HKJC) and the UK Tote.
The bookmakers will accept bets both online and in betting shops for the HKJC’s tote pools, although fixed-odds betting will not be available. SIS will distribute the live broadcasts.
Richard Cheung, HKJC’s Executive Director, said: “Given its tremendous legacy in the sport of horseracing, it is a great pleasure to welcome the UK to our expanding list of co-mingling jurisdictions.
“While we are certain that UK racing fans will be attracted to the world-class racing, especially with our Longines Hong Kong International Races looming on Sunday, December 11, our midweek racing, often at Happy Valley, is a perfect midday option for customers.”
The HKJC anticipates making more agreements with UK operators in the coming months, as its co-mingling director George Irvine commented: “A high street presence is a must in the UK market, and this agreement will enable some of the world’s finest racing fans to participate in the excitement of Hong Kong’s competitive racing.
“This deal ensures Hong Kong racing will be available in thousands of retail betting outlets, while future agreements we are finalising will enable delivery direct to millions of UK households. Meanwhile, the placement of Hong Kong race cards in the Racing Post will reliably inform punters in a familiar style.”
