SBC News Voice of the Sports Betting Industry
Media group News Corp Australia has confirmed that it has acquired Melbourne-based racing news and odds website Punters.com.au for an undisclosed sum.
The acquisition sees the Rupert Murdoch-owned media outlet deepen its ties within the Australian horseracing publishing market, with Punters.com.au disclosing an average monthly viewership of +375,000.
Founded in 2008 by CEO Luc Pettett, Punters.com.au started-off as an Australian racing blog. Over time the website has added provisions for racing results, odds comparison, tops and a punter forum.
Confirming its acquisition, News Corp Australia governance stated that it was pleased to acquire Australia’s ‘number 1 rated’ racing news source. News Corp Australasia’s Executive Chairman, Michael Miller, backed the acquisition commenting
“News Corp Australia has a long and rich history with Australia’s racing, sports and wagering industries. The acquisition of Punters.com.au deepens News Corp’s commitment to Australia’s $6 billion horse racing industry and provides our 16 million monthly audience with an even more complete and integrated fan experience.
Punters.com.au CEO and founder Luc Pettett said: “When we started Punters.com.au eight years ago we set out to challenge how horse racing was being represented, while respecting its history and traditions.
“With our dynamic young team, we’ve pushed the boundaries and created a product that is unlike any other in the Australian horse racing landscape. This won’t change and I’m so excited to start a new chapter with News Corp.”
