Ladbrokes retail network secures BT Sport content


Ladbrokes’ retail betting division has confirmed that UK sports broadcaster BT Sport will be televised across its betting shop estate network.

Confirming the partnership ahead of this weekend’s start of Premier League season 2016/17, BT Sport content will be displayed across all 2144 shops in the UK and 77 shops in Northern Ireland.

The content of leading UK sports broadcaster BT Sport includes extensive coverage of Premier League matches, all UEFA Champions League games, plus Europa League and FA Cup fixtures.

Lee Drabwell, Retail Managing Director of Ladbrokes was pleased to have secured BT Sport content, commenting

“This is a game-changing addition to our retail offering on the eve of the new season kick off. As existing sponsors of the SPFL and new betting partner of The FA and England, the deal with BT Sport further complements our passion for football and puts us at the beating heart of the beautiful game. It’s an exciting time for Ladbrokes customers and we’re confident they will enjoy BT Sport in our shops this season.”

Bruce Cuthbert, Director Commercial Customers at BT Sport added:

“We are delighted to be working withLadbrokes in supplying all of their betting shops with the wide range of exclusive live sporting action available on BT Sport, kicking off this weekend with Pep’s opening game of the Premier League season when Man City host Sunderland.”

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