SBC News Voice of the Sports Betting Industry
Games and systems developer in the Asian gaming sector, XIN Gaming, has made two acquisitions this week. These are in the form of Tain, the software and solutions provider, and Betting Promotion, the sportsbook supplier.
The two Swedish companies merged in 2013 and will now be owned by XIN Gaming, which is already established as a leading content and platform supplier.
Mathias Larsson, XIN Gaming’s Managing Director, said of the agreement: “This is a milestone for XIN Gaming, as this acquisition moves us up to the next level within the sector.
“Tain is not just a very good platform, it is also one of the most established brands in the online market. This heritage is important as we believe it builds trust.
“Most suppliers out there only have their own platform, and their reliance on third-party providers means they can’t offer competitive pricing to clients. However, Tain has a complete in-house offering and can therefore offer low prices to operators.”
Tain launched its first sportsbook in 1999, and since then has expanded its offering to include a betting exchange and casino, poker and bingo games.
Tain, whose clients range from start-ups to the industry’s giants, also offers a payment gateway solution. Additionally its Tain Commons Platform ties together an operator’s entire range of gaming products into a single management interface.
Larsson added: “Tain offers a very competitive in-house sportsbook, a strong portfolio of in-house casino games and a top-of-the-line payment gateway.
“Adding to any partner’s own portfolio, Tain offers best-of-breed third-party content on its platform from providers such as NetEnt and Evolution.
“Tain will also now integrate slot games from XIN Gaming and Live Dealer from Asia Gaming, and make these available to European operators.”
