Camelot shows Olympic support with ‘I AM Team GB’ campaign

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign.

Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio glory.

Launching its campaign Camelot governance detailed that as an organization The National Lottery has helped raise £5 billion for UK grassroots sports initiatives and that the company would continue to support the country’s sporting infrastructure.

Its first campaign advertisement ‘The Road to Rio’ was launched last night on ITV channels and thanked lottery customers for supporting Team GB.

Arabella Gilchrist, Head of Brand for The National Lottery, commented on the campaign launch:

 “This campaign highlights the unique role that The National Lottery plays in supporting the UK’s elite athletes, with no-one having contributed more to elite sport in the UK than National Lottery players.”

“Every ticket and Scratchcard purchased helps our athletes on the Road to Rio, and with National Lottery players contributing over £80 million per year to support over 1,300 athletes for sporting success in Rio and beyond, all our players should truly feel ‘I Am Team GB’.”