Genting UK undertakes executive shake-up as company aims for compelling multi-channel offering

Announcing a new corporate strategy focusing on developing multi-channel capabilities, Genting UK President Paul Willock has announced a restructure of the operator’s executive team.

Focusing on delivering a compelling multi-channel offering to its customers, Willock confirmed the appointment of Mark Sergeant as Managing Director of Genting Casinos UK ‘Home Markets’.

Sergeant the former Managing Director of Gala Coral UK Casinos, will take over responsibilities of Genting UK’s provincial casino estate and online gambling business – Genting Alderney.

As a result of its executive restructure, Peter Nolan, Managing Director of Genting Alderney, has left the business with immediate effect.

Commenting on Genting’s new corporate strategy, Paull Willock stated

“Our strategy is to develop a compelling multi-channel experience for our customers across our retail estate, online and mobile platforms.  I would like to thank Peter Nolan for the great work he has done building our on-line business. We are now focusing on converging the two businesses together under the guidance of Mark Sergeant.”