SBC News Voice of the Sports Betting Industry
Throughout the month April FTSE-listed bookmaker William Hill has been raising awareness of bowel cancer disease in partnership with UK charity the Bobby Moore Fund.
Working closely with the Moore family, William Hill has acted as official sponsor of UK campaign ‘Football Shirt Friday’.
The bookmakers has been running the campaign in shops and its offices to highlight the symptoms and show how to reduce the risk of bowel cancer through educational leaflets and videos.
For Football Shirt Friday on Friday 22nd April, colleagues and customers in branches up and down the country were invited to wear their favourite football shirt and make a donation to the Bobby Moore Fund, which is hoping to raise an additional £500,000 in this 50th anniversary year of the World Cup victory.
William Hill CEO, James Henderson, donned a replica England 1966 shirt to join Stephanie at Wembley Stadium’s Bobby Moore statue as Football Shirt Friday got underway. They were also joined by ex-footballers Robbie Savage, an official William Hill Ambassador, and Clarke Carlisle, who is running the London Marathon to raise money for the Bobby Moore Fund.
‘We’re proud to be partnering with the Bobby Moore Fund for this year and to be official sponsors of Football Shirt Friday’ Said James Henderson
‘Half a million people bet in our branches every week and among them are people at risk of developing bowel cancer, so we are using our UK-wide network to help the Fund increase awareness of the disease. We’re looking to raise £50,000 in addition to the £50,000 we’ve already pledged to the charity, to help the Fund achieve its fundraising goal in this special anniversary year.’
