SBC News Voice of the Sports Betting Industry
Betradar have released special editions of its renowned Live Sports Centre for two of this summer’s key soccer events, Euro 2016 in France and the Copa America Centenario in the United States.
Betradar’s Live Sports Centre is a hosted white label solution that allows bookmakers the chance to offer a comprehensive and engaging information package to their punters, with the option of branding the solution with their company name, logo or colours.
Euro 2016 looks set to be an outstanding competition, with France the go-to-destination for fans of the 24 participating nations. The 50% increase in teams this year means more players, more matches and more media awareness than ever before.
Meanwhile, the 100-year anniversary of the South American Football Federation will see the Copa America take place outside its regular four-year cycle. To mark the occasion, it will be played outside of South America for the first time in its history, as 10 cities in the United States will host the 32 matches.
Lorenzo Caci, Director Sales at Betradar, said: “To equip websites or mobile applications around the globe with the most comprehensive sports data solution fans can wish for, Betradar has developed enhanced special editions of its successful Live Sports Centre to cover all pre-/post-match and of course live facts during the European Championship and the Copa America.
“Fans have been waiting for the kick-off of those two soccer festivals for months. They expect something special, and that’s where we come in. Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant.
“We even embedded social media feeds from players and teams into our EC and CA 2016 Live Centres. The product includes new features such as the ‘Betting stimulations’ widget; questions and interesting statistical facts are presented live during the matches to give punters the momentum and the confidence they need to place another bet.”
