UK independent gambling watchdog the Senet Group has confirmed Gala Bingo as its latest industry member.
Gala Bingo becomes the first bingo operator to join the Senet Group, which aims to promote greater industry standards relating to advertising/marketing, operational practices and the forming of further socially responsible measures.
The bingo operator joins the Senet Group main body, which includes bookmaker’s Paddy Power Betfair, Ladbrokes, Sky Betting & Gaming, Coral, Scotbet and William Hill.
Gala Bingo Managing Director Simon Wykes commented on joining the Senet Group
“Bingo is recognised as being a community-based activity at the softest edge of gaming.
“As such, we place great importance on responsible gambling and can see the merits in working together as an industry rather than just as a sector within it. We look forward to working with the Senet Group in the interest of the industry and our customers.”
Wanda Sykes Senet Group Chair welcomed Gala Bingo as new partner
“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards,”
“We are delighted to welcome the first bingo brand to the Senet Group, and look forward to working with Gala Bingo as more businesses from across the industry make the commitment to submit to the independent oversight we provide.”
Gala Bingo is the UK’s largest retail bingo operator, having been sold by former owner Gala Coral Group to Caledonia Investments Plc in December 2015 for £240 million.