Colombian national lottery operator Corredor Empresarial SA has selected Inspired Gaming Group (Inspired) to be its exclusive supplier of virtual sports content.
The deal announced on 15 February, will see Inspired Virtual Sports titles integrated within more than 5000 Corredor licensed venues. Inspired governance further detailed that at present the Colombian lottery firm operates over 50,000 terminals nationwide.
Commencing its partnership Inspired will publish leading virtual sports content from its ‘Rush’ game inventory, including Rush Football, Rush Racing and Rush GreyHounds.
Issuing a corporate statement, Inspired governance announced that all product provision had been specifically tailored for the Colombian market, with local language, currency and specific bet types.
Steve Rogers, CCO Digital Games, Inspired, commented on the partnership
“This exclusive deal is demonstrative of our commitment and leadership in the Colombian market. We have made significant investment into this market to develop a bespoke, customised solution that we are confident will entertain, excite and delight players, whilst driving incremental revenues for Corredor Empresarial ”