Kristof Fahy said: “I’m delighted to arrive at Ladbrokes at such an exciting time for the company. Ladbrokes has an extremely strong brand and I’m looking forward to building upon that strength with our marketing, advertising and sponsorship activity. Jim Mullen has made marketing central to his strategy for Ladbrokes, and we now have many opportunities across a variety of sports to showcase the passion that Ladbrokes brings to sport.
“We want to deploy our considerable expertise, skills and brand strength in those places where our customers are most active. We already have forged some outstanding opportunities with our SPFL partnership in Scottish football and Challenge Cup sponsorship in rugby league, but we have an appetite for more. We want to work with sports who appreciate what we can deliver and who understand the value we provide.”
Jim Mullen, Chief Executive said: “Kristof is a high quality addition to our team at a crucial time. Our products are now better than or at least on a par with the best in the market and we need to get more recreational customers on board. Kristof has an excellent track record in this area and he has the expertise and the fire-power to get the Ladbrokes brand seen in more places more often.”
Fahy joins Ladbrokes having previously held CMO roles at the Telegraph Media Group most recently and, prior to that, at William Hill PLC.