William Hill has announced that it has extended its title sponsorship of the PDC World Darts Championship at London’s Alexandra Palace until 2020.
Ahead of the start of the 2015/16 championship, William Hill marketing released a statement confirming that it had agreed terms with the PDC following the marketing and coverage success of its 2014/15 sponsorship.
The 2014/15 William Hill World Darts Championship saw four million fans watch dedicated coverage on Sky Sports Darts channel during the tournament.
A record 66,000 tickets have been sold for this year’s tournament, which runs from December 17-January 3, and the £1.5 million event has been given a further boost following the extension of William Hill’s contract.
welcoming the sponsorship extension James Henderson William Hill CEO stated;
“I’m delighted that we’ve extended our sponsorship agreement with the PDC for a further five years, as the William Hill World Darts Championship is now one of the highlights of the sporting calendar and one that takes centre stage over the festive period,”
PDC Chairman backed William Hill as title sponsor Barry Hearn.
“William Hill have been great supporters of the PDC in recent years and it’s fantastic that they will remain as title sponsors of the World Darts Championship for at least the next five years,”
“The tournament has gone from strength to strength in recent years, and with record ticket sales and a record prize fund, the forthcoming William Hill World Darts Championship promises to be the biggest and best ever!
“We look forward to working with William Hill over the coming years to continue that growth for our sport’s greatest event.”