SBC News Voice of the Sports Betting Industry
The International Tennis Federation (ITF) has confirmed that it has agreed to extend its official data provisions partnership with Sportradar AG through to 2021.
Sports data and analytics supplier Sportradar will continue to the ITF’s official data rights for its Pro Circuit related media channels and events.
At present Sportradar monitors over 50,000 official ITF matches through its umpire technology system.
Sportradar will also increase the live streaming coverage together with the ITF’s National Federations. A newly developed ITF Media Platform will bring the digital content as close to the fans as possible, giving them the opportunity to follow more tennis action than ever before and generating new ways for the ITF to increase its commercial value.
ITF President David Haggerty thanked Sportradar AG for its services;
“Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas. We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
Sportradar CEO Carsten Koerl welcomed the renewal of partnership:
“We are very pleased to continue our partnership with the ITF. The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products. I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts
