Tabcorp seeks new CMO as Michael Smith exits

Michael Smith

Australian gambling operator Tabcorp is seeking a new marketing chief, as CMO Michael Smith announced that he had left the company following just 10 months in the leadership role.

Smith a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella, that he had chosen to leave the operator stating “it had not been the right fit”.

Tabcorp management confirmed the resignation of Smith as CMO. The company detailed that it would consider its options for his replacement.

The operator further informed that Claire Murphy General Manager of Keno would act as its interim CMO, whilst the company undertook its search for Smith’s replacement.

Tabcorp management assured the media that Smith’s departure would have no effect on its marketing plans for the Melbourne Cup Carnival which begins on 3 November. The carnival is a crucial period for Australian bookmakers.

“We are rolling through the carnival as we speak,” Tabcorp confirmed

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