The British Horseracing Authority (BHA) has confirmed the appointment of Gavin Jefferies as its new Director of Communications.
Jefferies joins the organisation from HM Revenue & Customs, where he had served as Deputy Director of Corporate Communications and as Head of External Affairs since 2012.
BHA governance, announced that Jefferies would take lead of its communications from January 2016. Jefferies duties will see the roles of Media Manager and Communication Officer merged.
As Director of Communications Jeffries will focus on developing BHA’s strategic communications plan working with the organisation’s executive team, he will report directly to BHA Chief Executive Nick Rust.
Nick Rust, Chief Executive of the BHA, commented on the appointment:
“We are delighted to have someone of Gavin’s calibre join the organisation. He will bring with him a wealth of experience in all aspects of communications that he has gained from senior roles in the private and public sector. His professional knowledge, skills and experience make him the ideal candidate to fulfil the ambitions that we have for this role.
“As we look to deliver a cross-industry Strategy for Growth for the sport it is essential that this is supported by a fully integrated communications strategy. This is what Gavin will deliver, for the benefit of the sport as a whole”
Gavin Jefferies added: “I’m delighted to be joining the BHA at such an important time for racing in this country. I look forward to working with our members and the industry as a whole to help deliver the exciting ambitions we all have for this fantastic sport.”