Gauselmann Group announced that it had created the role, as the UK becomes a more significant market for its operations and corporate revenues.
Blodau had been appointed effective since 1 August 2015 and will be based out of Gauselmann Westphalia Office.
Gauselmann operations are represented in the UK through subsidiaries Blueprint Gaming and Praesepe which operates over 170 arcades and gaming centres.
In a statement announcing Blodau’s appointment, Gauselmann stated
“Due to the sheer size and importance of the UK business for the entire company, we have decided, parallel to Germany, to consolidate our business activities in the UK with the aim of optimising the exchange and flow of information both between the subsidiaries and to Germany
“The ongoing success in Germany is particularly due to the close interaction between development, production and operating activities. Our goal now is to establish this successful business model even more strongly in the UK in future.”