The integration of Boylesports pricing and retail provisions has helped Dublin based bookmaker Tom Flood (Boylesports retail subsidiary) post a profit of €445,000 (£325,000) in 2014. Tom Flood reverses its losses of €26,000 for 2013.
Tom Flood which operates seven bookmakers in the Dublin area, was acquired by Boylesports in November 2013. The acquisition saw Boylesports invest €3 million to refurbish its retail betting shops.
Boylesports management noted that its investment in Tom Flood enterprises was paying dividend as the bookmakers revenues jumped from €15.3 million to €21 million. The bookmaker has been further aided by the integration of Boylesports retail operations and further investment in betting technology for its retail services.
A Boylesports statement commented on Tom Flood performance:
“We are very happy with the Tom Flood acquisition and we will also continue to look at suitable acquisitions that fit our overall strategy.”
Tom Flood operations and assets will be fully integrated into Boylesports retail portfolio by the end of 2015.
In August Boylesport Founder & CEO John Boyle told Irish news sources that the operator was keeping a close eye on the Ladbrokes and Coral merger plan, as the development could offer the operator the chance to expand retail betting services cheaply in the competitive UK market.