SBC News Arsenal selects DJI Holdings as Asian Lottery Partner

Arsenal selects DJI Holdings as Asian Lottery Partner

Emiratesstadium

Chinese lottery operator DJI Holdings PLC on Wednesday said it has signed an agreement with North London football club Arsenal Football Club to be the club’s official Asian Lottery Partner.

Under the three-year deal, DJI will be able to offer its customer base Arsenal-related content, with exclusive information about the team.

No financial details on the agreement were disclosed. Commenting on the agreement  DJI Chief Executive Darren Mercer said

“This is an exciting partnership of two international players at the top of their game. DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast-growing digital channels, particularly mobile,”.

DJI Holdings joins Betfair, Emirates, Huawei, Markets.com, Gatorade, Citroen, Vitality and INDESIT as official Arsenal partners.

Check Also

SBC News Betway named global betting partner of Arsenal

Betway named global betting partner of Arsenal

Betway has become the official global betting partner of Premier League club, Arsenal. The multi-year …

SBC News Gambling Harm APPG: Premier League must explain 'toxic' TGP presence

Gambling Harm APPG: Premier League must explain ‘toxic’ TGP presence

The Premier League has been threatened with an investigation unless club bosses ‘provide satisfactory answers’ …

SBC News FA launches investigation into suspicious activity during Oxford’s FA Cup loss

FA launches investigation into suspicious activity during Oxford’s FA Cup loss

The FA is looking into bets placed during the FA Cup match between Oxford United …