SBC News Voice of the Sports Betting Industry
Italian licensed sports betting operator Sisal Matchpoint has announced that it agreed terms to become the official betting partner of AS Roma for the upcoming Serie A season 2015/2016.
The conformation of the betting partnership. comes just days before the start of the Serie A season, which kicks-off this Saturday 22 August with the Giallorossi (AS Roma nickname) taking on Hellas Verona as the first match of the season (12:00 CET).
The betting partnership will see Sisal Matchpoint betting services promoted throughout AS Roma’s Stadio Olimpico (capacity – 72,000) on match days. Sisal one of the leading bookmakers in Italy will also be promoted on AS Roma’s digital and social media inventory.
Sisal Entertainment CEO Francesco Durante was pleased to announce the partnership
“Sisal Matchpoint was seeking a top Italian football team to partner with, and we have found that in AS Roma”
“AS Roma is club which in recent years has been able to innovate and grow, to address its present and future as leader in Italian football. The football club’s values, truly match those of Sisal, who will support AS Roma initiatives both on and off the field”.
AS Roma are one of the favourites to win this seasons Scudetto title (Serie A nickname), under French manager Rudi Garcia the Giallorossi came second in season 2014/2015.
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Betting partnerships are one of the many topics that will be discussed at next month’s Betting on Football Conference #bofcon held at The Emirates on Thursday 10 September.
