SBC News Voice of the Sports Betting Industry
Ladbrokes have confirmed a two year shirt sponsorship with League One football club Notts County FC.
The sponsorship deal will be the biggest in Notts County 153 year history, Ladbrokes further confirmed that it would open a betting point at the clubs’ Meadow Lane Stadium as part of its agreement.
The Ladbrokes brand will be promoted throughout the clubs stadium on match days, digital and media assets
A Ladbrokes statement commented on the sponsorship “A club with as rich a history as Notts County are a natural fit for Ladbrokes. We’re very much looking forward to working with Notts both on and off the field and wish the team all the best for the upcoming season.”
Notts County chairman Ray Trew said: “This is an exciting day for Notts County Football Club and all our supporters, I have been in positive communication with Ladbrokes since they sponsored our Capital One Cup tie against Liverpool in 2013 and I am glad after many months of negotiating to have personally secured this deal.
“We are obviously delighted that a huge global brand such as Ladbrokes have put pen to paper in association with us as we enter a new era both on and off the field. We would like to thank Ladbrokes for their support and sponsorship for the forthcoming season and beyond.”
