SBC News Voice of the Sports Betting Industry
Titanbet UK has penned a deal to become the headline sponsor of Lingfield Park’s Super Saturday Meetings.
The agreement will see the online sportsbook lend its name to 17 races across the five meetings, running from Saturday 20th June to Saturday 8th August 2015. Summer Hooves & Grooves Racing and Music Nights are the biggest fixtures of the year at the mixed turf and all-weather track, bringing in crowds of up to 8,000 race goers per day.
Titanbet.co.uk has regularly invested in the UK racing scene since its launch last autumn, with previous sponsorships at Warwick for the Kingmaker Novices’ Chase and recently at York for the course’s Spring Meeting. They also sponsored three cards at Lingfield at the end of April this year.
The sportsbook, run by Playtech’s subsidiary, PT Entertainment Services is planning a number of initiatives to attract new customers in the fiercely competitive market.
Russell Yershon, spokesman for Titanbet.co.uk, said: “Our brand has gained excellent exposure from the initial partnership at Lingfield and we’re looking forward to working with the racecourse over the summer.”
Andrew Perkins, executive director of Lingfield Park Resort added: “We are delighted to welcome Titanbet.co.uk as one of our key sponsors over this busy summer period. Lingfield Park offers a huge variety of racing throughout the year, with our summer Hooves & Grooves Series drawing some of our biggest crowds.”
