The Tennis Channel partners with Sportradar

Sportradar has confirmed an feed partnership with California based online sports broadcaster The Tennis Channel

The Tennis Channel will implement Sportradar Media Service’s XML feed for tennis on their website www.tennischannel.com. Tennis Channel has telecast rights to the US Open, Wimbledon, Roland Garros (French Open) as well as the Australian Open and many more. The one year contract is valid from the 1st of May and renews itself after a year.

The Tennis Channel populates its website with data such as scores, statistics and tournament draws just to name a few provided by the XML feed. The sports data feed will deliver a fast, reliable and stable in- depth content from around the world in real-time. Moreover, the XML feed guarantees a seamless, immediate and hassle-free integration into Tennis Channel’s website and enables them to tailor the content exactly to the demands of their audience. Hereby the sports offering is enriched in a dedicated and target-oriented manner.

“We are very pleased to be in business with Sportradar,” said Adam Ware, senior Vice President, head of digital, Tennis Channel. “Our fans expect the most up to date stats and information and having Sportradar power, that part of our TennisChannel.com experience accomplishes that goal.”

“We are happy to partner up with Tennis Channel and have this attractive media channel in our portfolio as a partner for the future. This deal has a lot of potential for both sides and is the perfect opportunity to create valuable synergies. With 24 hours of tennis every day it addresses a broad array of fans and is a major asset for Sportradar”, Robin Roy, Sales Director North America at Sportradar, commented.