Ladbrokes has appointed London creative marketing agency Kaper to design and execute its campaign for the upcoming birth of the Duchess of Cambridge Katherine Middleton’s second baby.
Kaper were appointed to lead the special project, following a pitch to Ladbrokes marketing management. The agency will lead Ladbrokes marketing and design for the novelty betting marketing which will be displayed on multiple channels.
Ladbrokes have opened its Royal Baby market, with odds offered on the sex and name of the future royal family member
Jessica Bridge, PR Manager at Ladbrokes, said: “Kaper showed standout creativity in its pitch, offering us something unique and fresh. The birth of Prince George in 2013 was easily the biggest novelty betting event of the year, and history looks set to repeat itself when he’s joined by a little brother or sister next month.”
Chris McCafferty, Founder of Kaper, added: “Ladbrokes is the most recognised betting brand in the UK, so we’re excited to be working with it. We know the nation loves a flutter on the royals and Ladbrokes is perfectly placed to be part of the conversation.”