Paddy Power launches horse racing focused ‘Exhilaracing’ campaign

Paddy Power has announced the launch of its new ‘Exhilaracing’ multi-content advertising campaign to promote its 2015 horse racing markets.The advertising campaign will promote Paddy Powers ‘Best Price Guarantee’ and ‘money back special’ offers on UK horse racing events for both online and retail customers

Paddy Power management confirmed that the advertising campaign would also help promote forthcoming product releases for horse racing, as the betting operator looks to expand its horse racing market coverage for 2015.

The advertising campaign was created by London marketing agency Crispin Porter + Bogusky. Paddy Power marketing won much industry recognition in 2014 for its creative and social advertising, as its 2014 Rainbow Laces campaign won five marketing awards at the 2014 UK Social Media Buzz Awards.

Paddy Power and Crispin Porter + Bogusky are set to roll out a total of eleven marketing clips focused on horse racing offers, feature clips will include a giant godzilla-like chestnut horses wearing fashion knitwear and fat kebab-eating horses arriving at the finishing post late.

Crispin Porter + Bogusky London  Creative Director Ben Walker commented to UK  marketing news source The Drum: “This is what not much money but loads of effort and attitude delivers. The campaign has been a fun ride”.

Paddy Power ‘Exhilaracing’ Campaign