SBC News Voice of the Sports Betting Industry
Two of Arena Racing Company’s (ARC) most prominent racecourses, Doncaster and Royal Windsor, are delighted to have renewed and extended their partnership with prominent online betting exchange BETDAQ for 2015 covering a bulk of race dates at both tracks throughout the year.
BETDAQ’s long term commitment to both courses is substantial, covering 70 races over 13 race meetings in 2015 from Friday 9 January through to Sunday 29 December across both codes at Doncaster, with 15 races at five of Royal Windsor’s popular Monday evening fixtures during May and June.
Gail Banim, BETDAQ Marketing Manager: ”We are delighted to be in a position to support ARC once again in 2015. In Doncaster and Royal Windsor, we have two prominent racecourses and some fascinating race meetings over the next 12 months.
”Horseracing is a major part of the overall business in BETDAQ and we are keen to give back to the sport where we can. In the last 12 months we have seen massive increases in our horseracing product and we can attribute a lot of that to the sponsorships that we have at Doncaster and Royal Windsor.
”We are very much looking forward to working with ARC again and to some more exciting racing.”
Kieran Gallagher, Executive Director at Doncaster expressed his delight in the renewed partnership with BETDAQ saying, “BETDAQ’s commitment to Doncaster is fantastic. We have a great working relationship with BETDAQ and look forward to working with their team again throughout the year”.
Royal Windsor’s Executive Director, Stuart Dorn was equally pleased to continue the relationship with BETDAQ. He said, “We are thrilled at Royal Windsor to continue working with BETDAQ and believe our summer Monday evenings are a perfect platform to be a key part of BETDAQ’s horseracing sponsorship”.
Tony Kelly, ARC Managing Director commented: “ARC is delighted to have developed a strong relationship with BETDAQ. The extension of their commitment at Doncaster and Royal Windsor demonstrates the worthiness of our partnership. Their regular race sponsorship throughout the year gives them significant exposure, both oncourse and via At The Races Sky Channel 415 which is broadcast into 14 million homes in the UK and Ireland. I am delighted they are continuing their support and we look forward to working together towards another successful campaign”.
