Irish bookmaker Paddy Power, has appointed Adstream to handle all of its press advertising content for the UK and Ireland.
Adstream, a global provider of digital advertising solutions, will store and disseminate all of Paddy Power’s print advertising via its ad production services team, which will oversee the colour management, versioning and delivery of all content.
The decision to award Adstream the two year contract, which includes an option to extend at the end of the term, follows a competitive three way pitch that Paddy Power initiated after an internal operational and process review.
“Paddy Power is an extremely creative, forward-thinking company that benefits from reacting in real-time to the changing news agenda. Adstream’s ability to deliver assets to market quickly and securely, will guarantee that Paddy Power can meet strict media deadlines and continue to showcase its unique advertising and PR potential. We are incredibly excited to be working with a company of this nature,” said Jerry Leonard, Business Development Manager, Adstream.
Adstream, which is headquarted in London, currently stores and manages more than seven million assets per year and distributes content to over 30,000 media owners in 106 countries.
“We are very happy to be entering into a relationship with Adstream. The software that they provide makes the process from design to paper, as smooth and intuitive as possible,” said Stephen Plumer, Brand Marketing Executive at Paddy Power. “Furthermore their support is professional and ensures that there is always a team on hand to help, allowing us to meet the requirements of the fast paced and reactive industry that we work in.”