SBC News Voice of the Sports Betting Industry
SG Gaming, a division of Scientific Games Corporation,, has signed a four-year contract with Carrigill Bookmakers, a long-standing independent.
The new long-term partnership, which makes SG Gaming Carrigill’s machine provider of choice, will see SG Gaming supply infinity and vision cabinets to all Carrigill shops. In addition, Carrigill will benefit from SG Gaming’s comprehensive support programme for independents, which includes marketing support, promotions, best practice guidance, and tailored staff training.
The new partnership will provide Carrigill Bookmakers’ customers with access to a range of exciting content developed by SG Gaming’s in-house development team, including a number of popular titles from the portfolio of WMS Gaming, SG Gaming’s sister company.
SG Gaming will replace the Storm cabinets supplied by Inspired Gaming, Carrigill’s previous provider.
Phil Horne, Managing Director of SG Gaming, said, “Following ongoing discussion with Carrigill, it became clear they were attracted to SG Gaming by our strong content offering, overall support package and our ability to help drive cashbox revenue.
“Better than any other provider, SG Gaming recognises that independents require a complete service that is tailored to their specific needs. We understand that, particularly for independents, it is vital that providers offer a complete package which offers comprehensive support across all aspects of customers’ businesses. We look forward to working with Carrigill for years to come, and are thrilled to show them the value we can add to their machines business.”
Bill Carrigill, Managing Director of Carrigill, commented: “We believe SG Gaming offers the best all-round support package of any provider. We were particularly impressed by their bespoke offering, including services such as marketing support and staff training, in addition to exceptional operational infrastructure, technology and content. All those factors were important in convincing us to change supplier.
“SG Gaming’s support programme will be invaluable to us on an ongoing basis. They have a good reputation as providers of excellent operational support, content and project management. This is a new and exciting chapter in the history of Carrigill. With SG Gaming’s support, we are confident that chapter will be full of success. Although only installed for a few weeks we have already seen an upturn in revenue across all sites from the new Machines and are fully of the belief that this upward trend will continue.”
