Bookmaker Coral is adopting PERFORM‘s unique Watch&Bet Retail solution, in partnership with gaming content expert Vermantia. Watch&Bet Retail will provide Coral with a leading combination of high quality live video with best-in-breed data and match visualisations, as well as the integration of Coral’s own live odds.
Through this joint collaboration with Vermantia, PERFORM will provide live video coverage of leading sports events plus market-leading RunningBall match data, whilst Vermantia will undertake content packaging, including live markets from Coral and delivery of the service to the retail network of Coral.
The deal with Coral sees PERFORM enter the retail betting vertical for the first time, and the company has plans for the wider international roll-out of its Watch&Bet Retail product in collaboration with Vermantia. Watch&Bet Retail can be delivered via satellite or IP, with the rights cleared for over 4,000 video events per year across football, tennis, basketball and volleyball; the exact requirement for which can be tailored to the bookmaker’s needs and shop opening hours. PERFORM’s RunningBall data complements the video by providing in-match statistics and visualisations for over 80,000 matches per year.
Olly Raeburn, Coral’s Marketing Director, commented: “We are excited to be working with PERFORM to provide the ultimate in-play retail betting solution. The quality and speed of RunningBall data, coupled with the fact that the solution uniquely enables us to integrate our own oddsand choose the exact content we want to show, means PERFORM is an ideal partner as we look to further enhance the betting experience across our stores in the UK. No other content provider was able to offer such a flexible solution as Watch&Bet Retail and we look forward to a positive reaction from our customers.”
Ross MacEacharn, Managing Director, Content Distribution at PERFORM, commented: “We are delighted to have worked with Coral to enter the retail space and provide what is a truly unique solution. Following this deal, we are looking forward to wider international take-up of this engaging sports betting solution.”