SBC News Voice of the Sports Betting Industry
EPOS supplier A Bet A Technology has penned a deal allowing Betway to activate its sponsorship of the Premier League Darts with betting facilities at each venue.
A Bet A, who service operators in the UK and Ireland as well as 22 global territories, has provided the bookmaker with a portable EPOS system that captures both on and off-site wagers.Their technology, delivered via a betting shop or hand-held devices, debuted at the Birmingham and Newcastle legs of the PDC series earlier this month and will be in action again in Newcastle tomorrow (Thurs) night, as well as the Play-Offs at London’s O2 Arena.
A Bet A operations manager Jason Hardman said: “We’re delighted Betway have adopted our EPOS system, which has proved to be both a flexible and robust performer at live events.
“It delivers a far better user experience to punters who can now enjoy multiple markets on numerous events without leaving their seat.”
“The portable EPOS system gives operators a top class betting service which, in the case of an online company, allows them to engage directly with customers on site as part of their sponsorship.”
The unique system, which utilises Bluetooth or WiFi access, combines fixed EPOS terminals with tablet devices connected to printers, that allow cashiers to hand out betting slips on the move.
It also provides operators with the opportunity to offer customers bets on any event logged in to the EPOS system back at headquarters and delivers returns information on their slips.
Cashiers can even process bets taken elsewhere on the system during busy times to speed up turnover, while management have remote access to field books and betting reports in order to assess activity.
Betway is incentivising new customers at each venue by offering a 50 per cent bonus to those who collect their winnings online.
A Bet A, who also supply call centre and online transactional software, operate a version of the system for Coral at its VIP events including the Cheltenham Festival in March.
