SBC News Voice of the Sports Betting Industry
Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.
The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during the global pandemic.
Wiraya, whose software utilises algorithms, data and precise knowledge to optimise each player communication, believes that it is essential to utilise a personalised approach to re- engage with players.
To do this, Wiraya has shifted away from traditional ‘mass marketing strategies’ such as ‘blast emails’ and is instead taking a more personalised approach by using interactive voice calls, personalised SMS and landing pages.
Johan Jardevall, CEO at Wiraya, told SBC: “In each of our customer engagements, we are showing that precision in timing and message combined with using channels that actually reach people enables us to convert players at much higher rates than other technology.”
With its communications reaching an average of 90% of punters, Wiraya has calculated that reactivating 15% of dormant players with an average CLV can support mid-sized operators in generating €1,800,000 in additional revenue per year.
Working with a range of companies across the iGaming industry, Wiraya’s client base now includes the likes of Betsson, Carousel Group, Postcode Lottery and Videoslots.
For more on how to engage with players who have fallen dormant, click HERE.
