Bookmakers to battle for market share in ‘Euro 2020 Challenge’

Euro 2020 is set to be the biggest yet, writes BtoBet Chairman Alessandro Fried. In fact, with more than one nation hosting, a high level of excitement across Europe is almost guaranteed. 

This excitement is set to have a ripple effect on the sports betting industry, with bookmakers expecting the thrill surrounding the continent’s biggest football tournament to translate itself into increased player engagement and thus an increased number of bets. 

But as the European market continues its continuous regulatory evolution, and with the market itself becoming more saturated, operators have a long ticklist to meet the demanding requirements of the upcoming Euros. So, who is ready for the ‘Euro 2020 Challenge’?

To download BtoBet’s latest industry report, ‘The Euro 2020 Challenge’, click HERE.