Personalization

BtoBet: Personalizing UX for the European player

In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn.

All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets.

Therefore, personalization is a must to mitigate these challenges, says BtoBet, whose operators provide the end player with a truly tailored UX reflecting his or her preferred content and betting pattern.

How can operators use personalization to successfully position themselves at the forefront of the market?

BtoBet

To download BtoBet’s latest industry report, ‘The Personal Touch for the European Player‘, click HERE.

Check Also

‘Get real’ on in-play restrictions and surveillance urges DSWV

DSWV, the ‘German Sports Betting Trade Association‘, has welcomed the new consensus reached for the …

Gambling-related harm APPG outlines 2020 strategy

The Gambling Related Harm All Party Parliamentary Group (GRH APPG) has outlined its 2020 strategy, …

SportCaller supports Unibet retention with Streakr roll out

Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller …