In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn.
All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets.
Therefore, personalization is a must to mitigate these challenges, says BtoBet, whose operators provide the end player with a truly tailored UX reflecting his or her preferred content and betting pattern.
How can operators use personalization to successfully position themselves at the forefront of the market?
To download BtoBet’s latest industry report, ‘The Personal Touch for the European Player‘, click HERE.