SBC News Voice of the Sports Betting Industry
Industry virtual sports supplier and development studio Global Bet has significantly expanded its African market profile by entering a strategic arrangement with Betway Africa.
Betway Africa serves as the regional licensee partner of the wider Betway Group, operating the Betway brand across the markets of Nigeria, Uganda, Gambia and Ghana.
Securing its partnership, Global Bet will service its full virtual sports content portfolio to Betway Africa subsidiaries in accordance with local market laws.
“We are thrilled that Betway’s African licensee partner selected us as their virtual sports provider,” said Global Bet CEO Daniel Grabher. “They have quickly become market leaders in the region, and we are looking forward to support them with our full range of products as they expand.”
Global Bet has an established presence within Africa, having operated as the lead virtual sports content supplier for Editec, Africa’s leading lottery and wagering systems supplier. Furthermore, it acts as lead virtual sports content provider for Nigerian bookmaker 1960BET.
Grabher backed Global Bet’s proven African capacity by stating: “Being in the African market for almost a decade now, we have set a standard in virtual sports and shaped the market to what it is today.
“Our virtual football game is regarded as the most successful virtual sports game by operators in the market. With operational margins exceeding traditional sports betting operations in some regions, virtual sports are currently the most sought after gaming products in Africa.”
