BetBright

Vermantia and Kiron Interactive sign virtual racing content deal

Omni-channel content provider Vermantia has strengthened its offering of greyhound content after joining forces with virtual games supplier Kiron Interactive to deliver virtual racing using real greyhound racing content.

Under the terms of the new partnership, Vermantia will combine footage from its fully-licensed pre-recorded greyhound races with Kiron’s virtual games engine and technology to create the new virtual product. 

Commenting on the collaboration, Yiannis Gangas, Chief Product Officer of Vermantia, said: “By joining forces with Kiron, an industry leader in its domain, we are glad to be extending the reach of our exclusive racing content to the virtual gaming markets and also introducing more players to the thrill of real racing action.”

The product will be based upon a hand-picked selection of greyhound races from multiple, active UK racetracks, which will be subject to ‘strict quality criteria’.

It is due to be supported by real racing and see professional live commentary provided in any language, while the game engine will also be adaptable to any regulatory framework.

Steven Spartinos, co-CEO of Kiron, said: “Through our collaboration with Vermantia, our long- standing partner, we found both the premium racing content and the delivery technologies to meet customer demand for a premium pre-recorded racing product. 

“Its launch is the result of extensive research and co-development between both businesses, and we are working actively on rolling it out to our client base internationally.”

Check Also

UKGC launches public consultation on slot design

The UK Gambling Commission (UKGC) has launched a public consultation into online slot design, aiming …

Gamesys tops list for GambleAware Q1 donations

Q1 industry donation figures released by GambleAware have listed Gamesys Group as its highest donor …

German - firo, football, cup final: season 2019/2020, 04.07.2020 DFB-Pokal final of men Bayer Leverkusen - FC Bayern Mvºnchen, Muenchen Schluvujubel, Manuel Neuer, jubilation with Robert Lewandowski Photo: Jvºrgen Fromme / firosportphoto / POOL For journalistic purposes only! Only for editorial use! For journalistic purposes only! Only for editorial use! | usage worldwide

MySportwetten: What German players want from a bookmaker

The most important factor for German players choosing a bookmaker is a wide range of …