Omni-channel content provider Vermantia has strengthened its offering of greyhound content after joining forces with virtual games supplier Kiron Interactive to deliver virtual racing using real greyhound racing content.
Under the terms of the new partnership, Vermantia will combine footage from its fully-licensed pre-recorded greyhound races with Kiron’s virtual games engine and technology to create the new virtual product.
Commenting on the collaboration, Yiannis Gangas, Chief Product Officer of Vermantia, said: “By joining forces with Kiron, an industry leader in its domain, we are glad to be extending the reach of our exclusive racing content to the virtual gaming markets and also introducing more players to the thrill of real racing action.”
The product will be based upon a hand-picked selection of greyhound races from multiple, active UK racetracks, which will be subject to ‘strict quality criteria’.
It is due to be supported by real racing and see professional live commentary provided in any language, while the game engine will also be adaptable to any regulatory framework.
Steven Spartinos, co-CEO of Kiron, said: “Through our collaboration with Vermantia, our long- standing partner, we found both the premium racing content and the delivery technologies to meet customer demand for a premium pre-recorded racing product.
“Its launch is the result of extensive research and co-development between both businesses, and we are working actively on rolling it out to our client base internationally.”