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Paddy Power offers Yorkshire Mayoral odds as devolution plan hits the Commons

Today will see Yorkshire’s bid for devolution take to the House of Commons as the county seeks more autonomy, including electing a mayor for the entire region. Paddy Power have slashed the odds on Yorkshire holding an independence referendum to 10/1, whilst also divulging the odds for the identity of the first mayor, should the county receive the devolved powers …

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OtherLevels gets deeper with Salesforce Marketing Cloud

Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce. The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push.  In turn, clients will gain better interstitial, rich …

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Codere sets up new ‘corporate development unit’ led by Oscar Iglesias

Updating the market, Spanish gambling operator Grupo Codere (Codere) has confirmed the executive appointment of Oscar Iglesias as its new Director of Group Corporate Development. The restructured gambling firm has established a new corporate development unit, which will be led by Iglesias in order to assist ongoing corporate growth projects combined with Codere’s aggressive international expansion strategy. Reporting directly to …

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Full Transparency… Gaming behaviour psychologist Dr Wood to assess Mr Greens ‘Green Gaming Tool’

European online gambling group Mr Green & Co (Mr Green) has hired specialist gambling behaviour psychologist Dr Richard Wood to evaluate its ‘Green Gaming Tool’, a major corporate social responsibility initiative launched this September. Seeking to bring full transparency to its player base with regards to ‘risk behaviours’, the Green Gaming Tool was launched allowing its customers to self-assess and …

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Betsoft Gaming agree partnership with Italian operator Sisal

GVC - Copyright: niroworld / 123RF Stock Photo

Betsoft Gaming, the casino software developer, has agreed a partnership with Italian operator Sisal to supply its Slots3 range of games to the country. Sisal, the first company to operate as a licensee of the Italian Government, is to take on the range of slots that have been approved by regulator AAMS. Julian Camilleri, director of client relations at Betsoft, …

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Andrew Daniels – Degree 53 – The importance of a consistent brand experience

Degree 53 - Copyright: bagiuiani / 123RF Stock Photo

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

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Breaking Point! Paddy Power prices Rex Tillerson as new favourite to leave the Trump cabinet

Updating its ‘Trump Betting Hub’, Paddy Power Politics has priced US Secretary of State Rex Tillerson at 4/11 favourite to be the ‘next member of Donald Trump’s cabinet to exit’ the administration. Looked upon as the highest profile member of the Trump cabinet, US media reports that Tillerson’s relationship with Trump is currently at ‘breaking point’. Last week, reports surfaced …

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Jenningsbet MD Greg Knight blasts Paddy Power Betfair of hijacking UK FOBTs review

Greg Knight Managing Director of UK independent bookmaker Jenningsbet has criticised Paddy Power Betfair CEO Breon Corcoran for advising the government to reduce FOBTs wagering to a £10 limit. Last month, it was revealed that Corcoran had written a letter to the Department of Culture, Media and Sport (DCMS), advising sports minister Tracey Crouch to drastically reduce wagering levels on fixed-odds …

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US Supreme Court sets December date for New Jersey sports betting appeal

The Washington Post has revealed that the US Supreme Court is set to hear ‘oral arguments’ put forward by New Jersey officials protesting the federal block which prohibits the state from allowing sports betting in licensed premises (casinos & racetracks). Updating its calendar, the Supreme Court has scheduled the date of 4 December to hear New Jersey’s appeal against the …

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Scout Gaming appoints Johan Öhman as Director of Excellence

European daily fantasy sports (DFS) solutions provider Scout Gaming has confirmed the appointment of former NetEnt Chief Executive Johan Öhman as its new Director of Business Excellence. A seasoned industry executive, Öhman served as Chief Executive of leading industry games developer NetEnt from 2006 to 2011, guiding the enterprise through its initial public offering on the Stockholm Nasdaq in 2009. …

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