SBC Events

Biggest ever Betting on Sports gets 96.7% seal of approval

Betting on Sports

SBC Events has expressed its delight at the feedback from Betting on Sports, after 96.7% of visitors to the conference said they would recommend it to a colleague. A post event survey, sent to the 1,300 registered #boscon2017 delegates, also found that 94% rated the networking opportunities at the event as ‘Very Good’ or ‘Excellent’. This included praise for the …

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Nomination deadline draws near for expanded SBC Awards

Nomination - SBC Awards

Nominations have been flying in for this year’s SBC Awards, sponsored by OPTIMA, which takes place on Tuesday 5 December at the stunning Artillery Garden in central London. The fourth edition of this event, designed to recognise excellence across the sports betting industry, will be centred around the presentation of 11 Operator/Affiliate awards and 17 Supplier awards. The process of …

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Analysing how to increase integrity in tennis at #boscon2017

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Tennis makes an all too regular appearance in reports from ESSA. In fact, 31 of the 53 cases in the last report published by the international betting integrity body related to suspicious betting activity in the sport. At last week’s Betting on Sports conference, increasing the integrity of tennis and reducing instances of match fixing was discussed in great depth, …

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SBC Events breaks attendance records with second Betting on Sports

Betting on Sports

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …

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Leadership…Changing the outside perception of the gambling industry

August and September have been turbulent months for the betting sector, in which stakeholders see themselves placed at the top of political maelstrom following a number of high-profile social responsibility and advertising failures. The industry’s wider perception and relationship with governing bodies would dominate discussion during Betting on Sports 2017 CEO panel. Panel Moderator Vahe Baloulian, CEO of BetConstruct, set the …

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Shaun Simmonds – why gamification will rule at Russia 2018

Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

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#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

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#boscon2017: Additional data will lead to innovative player bets ahead of the World Cup

Group director of E-Commerce at Romanian bookmaker Superbet, Jamie Hart identified how he believes bookmakers will innovate ahead of next Summer’s World Cup. As part of a panel at Betting on Sports 2017, Hart discussed how the World Cup can help provide bookmakers with the perfect opportunity to engage with a wider audience. Hart said: “Everyone uses the world cup …

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Breaking down boxing trading at #boscon2017

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After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

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#boscon2017: The room for growth in cricket betting

social media - Copyright: markbrighton / 123RF Stock Photo

The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …

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