Africa

SportPesa expands into South Africa with Cape Town City FC sponsorship

Kenyan sports betting group SportPesa has announced its entry into the South African gambling market by agreeing a four-year ‘Official Title Sponsorship’ deal with Cape Town City FC. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning this 18 August. Updating the media, SportPesa management …

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‘Kenya & Uganda’ bookmaker Betin launches affiliate program with Income Access

Kenya and Uganda market focused gambling group Betin will launch its affiliate marketing platform utilising Paysafe Group’s Income Access software. Seeking to optimise its partner marketing channels, BCLB-licensed Betin will move to integrate Income Access marketing and player tracking software across its sports betting and online casino products. Betin seeks to become the ‘best value sports betting operator’ within the …

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OPTIMA continues to build on prosperous year

OPTIMA & BTC Partnership

Seville based supplier of platforms, OPTIMA has built on what has so far been a potentially record breaking year, by recording another successful month. At the EXPOJOC in Valencia earlier in the month, the company introduced a new range of platforms that have undoubtedly aided the growth that OPTIMA has  enjoyed. The new product range follow on from OPTIMA’s plans …

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Bet9ja Nigeria partners with Income Access for marketing expansion

Nigerian licensed sports betting operator Bet9Ja has launched its new affiliate marketing programme in partnership with Income Access (Paysafe Group).  The bookmaker which acts as current title sponsor of the Nigeria National League (second professional tier of Nigerian football), seeks to expand its digital presence launching its partnership programme utilising Income Access’ marketing software. Tunji Meshioye, Bet9ja Marketing Manager, commented …

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Sports Betting West Africa – SPWA…We United West Africa!

If you missed it, then you truly missed out. This year’s Sports Betting West Africa is one for the history books. We had record shattering attendance, and an African first by uniting regulatory boards from four nations. Representatives of the National Lottery Regulatory Commission (Nigeria), The Gaming Commission of Ghana, The Sierra Leone State Lottery Company and the National Lottery …

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SportPesa acquires majority shareholding in RCS Media’s gambling division

Kenyan sports betting operator SportPesa has expanded its European profile, entering the Italian betting market by acquiring a majority shareholding in RCS Gaming. The deal sees SportPesa governance acquire a 75% stake in RCS Gaming, the betting/gaming arm of European media giant RCS Media Group which operates popular media properties La Gazzetta dello Sport, Marca, El Mundo and La Corriere. …

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Sirplay extends Nigerian market presence with ZenithBet

Malta-based sportsbook and gaming software company Sirplay has extended its Nigerian market presence by signing a platform partnership with ZenithBet Limited. Having entered the Nigerian market over five years ago, Sirplay has provided its betting software to more than 40 bookmakers across the country. ZenithBet is a Nigerian operator licensed and regulated by the Lagos State Lottery Board, as well …

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Unworkable 35% gambling tax sees Sportpesa suspend all Kenyan sports sponsorships

Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …

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Conference Overview – Sports Betting West Africa Summit 2017

The Sports Betting West Africa Summit (17-19 July) is a gathering place, a sales platform, a debating forum, and a social hub for the Western African gaming industry. Every year, representatives from all sectors of the sports betting industry from across West Africa converge upon a pristine destination of our choosing for this prestigious event. Gaming industry growth remains as …

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Sirplay eyes Nigeria expansion with BETABET2000

An industry platform and software supplier for developing markets, Sirplay has made another move in the Nigerian sports betting market in partnership with BetaBet2000. Informing the market, BetaBet2000 has switched its legacy betting solution to Sirplay’s modular platform, as it seeks to continue its Nigerian expansion within the coming months. Moving forward, BetaBet2000 has gained tailored online sports betting solution with access …

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