DraftKings has launched its Australian Rules Football daily fantasy sports product for the Australian market, seeking to engage with wider audiences ahead of the upcoming Australian Football League (AFL) season on 18 March.
Kicking-off the AFL’s new season, DraftKings will host an exclusive opening night DFS competition featuring a top prize of AUS $85,000 (€55,000), the biggest player prize in ‘Australian DFS history’.
Furthermore, the operator has boosted all of its AFL opening round tournaments with an additional AUS $200,000 (€130,000) in prize value.
The US-based sports betting firm’s new AFL customers will be engaged by a multitude of new game and tournament innovations, which will be launched during the course of the league’s 31-week long season.
Though primarily recognised as a US DFS and sports betting incumbent, DraftKings has operated in the Australian DFS market since 2018. The introduction of Aussie Rules (AFL) DFS sees it broaden its global sports DFS portfolio to more than 15 global sports.
Jefferey Haas, DraftKings SVP for International Growth, underscored the launch of Aussie Rules competitions as critical to tapping into a sport that garnered more than 111.4 million people tuning in to AFL broadcasts in 2020.
“The Australian Football League boasts huge appeal both in Australia and internationally with the fourth-highest domestic audience attendance globally,” Haas stated.
“With DraftKings’ rich daily fantasy heritage, we are thrilled to add these AFL contests to our industry-leading variety of DFS categories as an ‘Approved AFL Fantasy Sports and Betting Provider’.
“Fans all over can discover and incorporate AFL action into their second-screen gaming experience as the 31-week-long season plus four weeks of finals gets underway where some of the toughest athletes on the planet square up for intense end-to-end action.”