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Coinciding with the opening day of the Australian Open, which kicks off professional tennis’ 2020 Grand Slam schedule, Sportradar has confirmed that it has expanded its partnership with Tennis Australia to bolster the governing body’s data and integrity capacities.
Sportradar has served as lead data collector and distributor of Tennis Australia syndicated tournaments since 2016.
The new partnership arrangement will see the governing body of Australia professional tennis benefit from Sportradar audiovisual (AV) and data content, encoding technologies and further integrity services.
Moving forward, all Tennis Australia matches will be protected by Sportradar AV encoding services to provide high-definition streams for the Australian Open’s official website, app and social media channels, and broadcast partners in multiple territories including Australia, New Zealand, India and the Sub-continent, as well as the Americas.
Sportradar will continue to deliver their AV, data and Integrity Services for the Australian Open, the Grand Slam of the Asia Pacific, Qualifiers and Wild Card play-offs in Melbourne and Zhuhai, China, as well as the ATP 250 Adelaide.
Sportradar’s Managing Director Sports Partnerships David Lampitt said: “The Australian Open is a hugely popular event across the world. Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game.
“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims. Our own mission in partnering with rights holders like Tennis Australia is clear – we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world.”
